Teaming up with 7Brau, it released Gompyo canned beer and popcorn. Learning from the success, Gompyo began to launch other collaboration series, partnering with LG Household & Health Care to make Gompyo toothpaste and detergents. The collaboration items expanded to baseball caps, puffer jackets and backpacks, which were sold with consecutive reorders. Instead of suing the shopping mall for copyright infringement, Gompyo decided to join hands with the brand to make more collaboration merchandise. The Gompyo collaboration began purely by chance in 2017, when online shopping mall 4XR began selling T-shirts with GompyoвЂ™s bear printed in retro designs. The Gompyo logo represents Daehan Flour Mill, whose products range from wheat flour to pancake mixes. Thus, they tend to actively share their experiences both on and offline, making the products or services they enjoy go viral.Д¬ollaboration across different fields are forecast to continue as a leading trend in Korea in 2022, brought on by new consumption patterns.ДЄ first-time traveler to Korea might easily mistake the polar bear logo for a popular domestic snack brand, but it isnвЂ™t. The population census puts the MZ generation at an estimated 3.43 million, accounting for some 35.5 percent of SeoulвЂ™s population.ДЄlthough difficult to generalize, this generation is said to be more open to expressing their preferences, opinions, likes and dislikes, when compared to baby boomers - those born in the mid-1940s to 1960s. In Korea, they are often referred to as вЂњfunsumers.вЂќДЇunsumers mainly are of the digitally savvy вЂњMZ generation,вЂќ born between 19. This can also be applied to how smart collaborations can double the attention of consumers, especially those looking for something not just new, but fun. вЂњCollaboration is multiplication,вЂќ said John C. But this year also saw active communication between the market and businesses, leading to several successful collaborations. The pandemic challenges the once taken-for-granted in-person connections and communications.

Whether an impulsive purchase or a considered decision, consumption patterns show what we desire and what cultural codes and trends are leading the society today. Looking back on what we have consumed over the year could be one way to wrap up the year 2021, while preparing to make better choices in the new year.

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